Kim Wikan-Barth is Director of Growth and New Services at Gjensidige, one of the leading insurance companies in Norway. He brings extensive expertise in innovation and brand management, with experience spanning strategy, business design, service development, customer experience, distribution, organizational culture, and performance management. At Gjensidige, Kim has held several leadership roles, including Director of New Creation and Growth and Head of Brand and Brand Experience, in addition to leading multiple group-wide programs. His work focuses on shaping new services and business models while strengthening brand and customer experience across the organization.