Superside is an AI-powered creative services company that partners primarily with American enterprise technology companies to deliver design, video, and creative strategy at scale. By combining a proprietary AI-powered creative platform with top global talent, Superside competes with the world’s largest agency groups in a rapidly evolving market. Fredrik is the CEO and Founder of Superside. He started his career in journalism, loved numbers, and originally thought these two interests would combine perfectly in a career as an academic economist. However, a management consulting firm lured him into the business world, where he quickly discovered that navigating corporate hierarchies wasn’t his strength — and that startups were a far better fit. When the chance arose to help build an e-commerce company in Indonesia, he jumped on the first flight, gaining first-hand experience of the chaos of hyper-scaling in an emerging market. That adventure in Jakarta inspired his mission to create more equal opportunities worldwide, leading him to start Superside, join Y Combinator, and move to San Francisco to build a fully remote company that now has 800 team members across 65 countries.